omission came to us asking to elevate their brand. as the lead designer on the account my first instinct was to punch up the photography and make sure people knew this was a PNW beer that goes where you go, no matter your lifestyle. we amped up user-generated content, were playful with GIFs, and pushed their merch.
our shining achievement in all of this was the sizzle reel. we had $2.K and needed to create a 30 second spot to push their new light beer. using what resources we could for free, we spliced together real people doing real things with omission and followed with a blind taste test using actual customers at widmer. the client was stoked with the final product and we did it all under budget.
work created: social campaigns, social and retargeting ads, video, photography, animation, UGC curation, and label and merch creation.